Positioning & value proposition
Let us tell you the weakest point of your idea
Whatever objection an investor or a first customer is going to raise, hearing it for the first time in that meeting is expensive. This section ranks the objections by weight and proposes a counter-strategy for each.
How it works
The problem is rewritten
Your original problem statement is turned into a measurable, testable sentence. What changed and why is shown side by side.
Objections are ranked
Two to four realistic objections are listed with a weight out of 100. The one at the top is the biggest threat to your idea.
The positioning sentence is built
Target segment, the problem they face, the existing alternative and the main differentiator are filled in separately, then combined into a single positioning sentence.
What comes out of this step?
- Improved problem statement
- Weighted objection map
- List of unmet needs
- Positioning sentence
- Value proposition and difference from competitors
Questions about this step
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